In better days that Apple has seen (of public opinion, not just balance sheet), this one minute ad has been discussed, dissected, appreciated, lauded and diagnosed, but rarely critiqued despite its ominous tonality. It was aired on broadcast media precisely once, but has been viewed billions of times. It’s become a case study not just in pure academically oriented colleges but also in film schools, creative institutes, management courses, etc. As an anti-establishment ad (read: Big Blue IBM), this metaphorical piece of work found immediate resonance and was the foundation for the ubiquity and multi-trillion market capitalisation of the brand that we see today. Apple didn’t air the ad again by choice.
Thanks for this interesting and informative write up. Truly makes one realize the constant scrutiny which one is subject to in today's life . And advertisements by their very nature have higher chances of coming under the radar .
True that, Swapneel. As they say, when there’s a budget cut, stop the ad & when things go wrong, blame the ad. The cancel culture issue is a lot deeper, but unfortunately resides in, and tackled in, only at a superficial level on social media.
Hello Shantanu ,
Thanks for this interesting and informative write up. Truly makes one realize the constant scrutiny which one is subject to in today's life . And advertisements by their very nature have higher chances of coming under the radar .
True that, Swapneel. As they say, when there’s a budget cut, stop the ad & when things go wrong, blame the ad. The cancel culture issue is a lot deeper, but unfortunately resides in, and tackled in, only at a superficial level on social media.